Our Retail Store

Showroom Operations

Location: 2045 32nd St. Boulder, CO 80301

Directions: From 30th and Walnut, go east approximatly 1/8 mi on Walnut to 32nd St. Turn left (north) on 32nd St and we are located on the left side of the road.

Monday-Friday: 9am-6pm
Saturday: 10am-6pm
Sunday: Closed
Phone: (303) 444-6737

Welcome

For as long as Excel has had its catalog business, we have maintained a Showroom presence in Boulder and serve thousands of loyal customers in the Boulder/Denver area every year. While the retail storefront may be small, our warehouse is located in the same building. Just as those who call are always glad we can put out hands on any in-stock product they have a question about, we can also put that product directly in the hands of a walk-in customer.

While we are known for a great selection of in-stock, high quality cycling products, our strongest function over the years has been frame-up builds. The bicycle industry does a good job providing pre-built packages. We stock such bikes from Look, Cervelo, and Fuji. But what about the customer who wants a different crank length, bar width, a special saddle or a wheel upgrade? There are many who choose to build a bike from the frame up, customizing their parts selection. This where Excel truly shines. While we do provide this service over the phone to many, there is nothing like coming in the Showroom and getting to view, hold, inspect and compare options in person? Talk with an expert, choose your parts, and get fit, all in one place. We are here to serve every customer who walks in the door, from the guy who needs a presta valve adapter to the racing cyclist looking to build a dream time-trial bike.

Our facility also houses a full service bike shop. We have a highly experienced sales and technical staff that can teach you about a frameset, develop your dream bike, build it for you, fit you to it properly, and fulfill your service needs for the life of the bike. Need a helmet? Shoes? Gloves? Clothing? Parts? Lights? Nutrition? We have it all, right here, in the Boulder Showroom!

Fitting Services

Excel Sports has provided fitting services for our local customers for over 20 years. We offer free fitting with every bike we sell and paid service to people who already own bikes and simply want a better fit. This includes rider measurement and actual on-bike fitting. Our fit principles are based on "The Fit Kit" method, influenced by the LeMond measuring system, with a focus on bio-mechanics for efficiency, comfort, and proper weight distribution. Our customers range from Pro riders to recreational cyclists, and we fit to the requirements of the rider using sound fit standards. A fit will include a brief interview process about cycling experience, injury history and desired results. The general fitting process for a road bike usually fills a full hour, and is charged at $80 per hour. TT and Tri fits often take a little longer. Philosophically we believe many issues can be corrected with proper fit, pedal coaching and training. We are reluctant to quickly use wedges or shims and if we feel you have a truly medical issue we will refer you to the local fitters that specialize in those areas. A great advantage Excel offers is our huge parts selection, including stems, saddles, handlebars, and seatposts. We can quickly address changes and provide you with immediately available options.

Fitting is offered by appointment only. Please contact the Showroom at (303) 444-6737 to schedule an appointment.

Service Department

Excel Sports can service any current make or model. If you have specific needs for products we do not carry, we will either refer you, or special order what we need to address your situation. Our full service shop offers experienced technicians, including one of the top wheel builders anywhere. In season, our shop can get pretty busy, but we do our best to keep our turn-around under 5 business days (the service department works M-F only). Excel is the "go to" shop in town for wheel issues, as well as expert diagnostics. Excellence and integrity are our hallmarks. If we can't fix your bike, we will tell you why. If we fix it, we stand by it. With an incredible selection of parts on-hand, it is rare we can't supply what you need. We offer plenty of services for road, mountain and track bikes, so give us the showroom a call today to schedule.