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ABOUT US
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| General Contact Info and Retail Store Hours |
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Contacts
Local Phone Line 303-444-6737
Toll-Free Phone: 800-627-6664
Email: sales@excelsports.com
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Physical Address
2045 32nd St
Boulder, Colorado 80301
View Local Map
Google Map
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Showroom Hours
9 a.m.-6 p.m. Monday-Friday
10 a.m.-6 p.m. Saturday
10 a.m.-5 p.m. Sunday
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| Excel Sports Boulder - Serving the Cycling Community Since 1988 |
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Excel Sports is committed to delivering the best customer service in the bicycle retail, period. Our full-time sales staff has been active in the cycling industry for years and most have managed retail stores before working here. This incredibly qualified staff is backed up by decades of experience in our customer service department and a shipping department that is the most reliable and efficient in the industry.
It may be cliché at this point, but Boulder, Colorado is a mecca for cycling and multi-sport and between the altitude, the huge variety of climbing, flat, and rolling terrain here provides what can be called an optimal training location for endurance athletes and events. This amazing location is the ultimate backdrop for our business and draws cycling crazy, highly qualified people from which to build our staff.
We all work very hard to stay on top of ever-evolving world of high-end bicycle frames and components. Every employee at Excel is a cyclist and a high percentage of us have raced in various or multiple disciplines at high levels over the years. Product experience comes from field testing and daily usage- not from a magazine or web review. Our staff also taps into Boulder's tremendous network of professional cyclists and triathletes, many of whom shop in our Boulder showroom. Our local rides and racing scene provide exceptional opportunities to test equipment at levels rarely matched outside the professional peloton. Regular conversations with local pros often give us prototype-testing feedback long before you can find it on the Internet. While we can't list the names of every pro (due to their contractual obligations) who we have a relationship with, suffice to say that many of the top North American cyclists, and international triathletes live or train seasonally in Boulder.
The Excel Sports Cycling Team also gives us direct, and at times immediate product feedback on our sponsor supplied equipment and products from Cervelo, Ritchey, Time, Nalini, Endurox, Accelerade, DT Swiss, Continental, Rudy Project, VDO and Craft.
While we can't stock every brand, product, or color, our buyers work very hard to keep listed products on-hand and ready to ship. We receive valuable input from our customer base on which products they want to see in our catalog- so please feel free to submit your ideas. Your input is appreciated and valued by our sales and purchasing staff.
It is hard to quantify, but we feel safe in saying we answer 98% of all technical questions that come in via phone call, email, or LiveChat. With such a knowledgeable sales and customer service crew, only the toughest or esoteric questions get passed on to our extremely busy service technicians and wheel builders. We don't know everything, but we do our best and feel like we go well beyond what is expected to serve our customers.
Committed. Knowledgeable. Honest. Experienced. Hardworking. Efficient. Professional.
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| Our Showroom |
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Our remodeled Showroom is attached to our large warehouse so it has access to all the items we sell online and in our print catalog. Many of the clothes, shoes, helmets and accessories we sell are on display to try on for fit and comfort. The perimeter walls are filled with the latest top shelf wheels from Zipp, Campagnolo, Mavic, Shimano and Reynolds. The display cases are chock full of all the latest and high-end components from all the top manufacturers. If you would like to look at something and we do not have it on display, we'll pull it from our warehouse inventory for you. The Excel Showroom specializes in custom bike and pedal/cleat fitting using the "Dollar Method" with a state-of-the-art fitting bike and proper alignment tools. With our wide selection, vast inventory and knowledgeable staff, it is no wonder that our showroom has become one of the region's most frequented bike shops.
Check Out a video of our showroom.. We took some time and recorded a video of our recently re-modeled showroom. Please take a moment a have a look and take a tour. Select the PLAY icon at the lower left side of the player to start the tour.
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| Award Winning Website |
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We built our feature-rich website from ground up, designing it to be functional and clean with smart search features. A lot of time, thought and development is put into our site constantly to make your shopping experience with us easy and enjoyable.
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| Inventory |
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At Excel Sports, our quality service is backed up by our amazing Inventory. Excel Sports wants to be your cycling source. We stock over 5,000 products, so when it comes to the widest selection of name brand products and selection - nobody does it better! We carry thousands of items from high performance frames and components from reliable manufacturers who set the standard, and drive industry innovation. Equally important, we have hard-to-find small parts. We stock the finest selection of technical cycling clothing, including Excel wear by Nalini, for all seasons. On our website and in our catalog you can peruse around a dozen different brands of frames, an extensive wheel and component selection and all the accessories you could imagine. Many suppliers have dubbed us their top retailer! Feel free to ask if you don't see something you would like. We are always looking for great products and input from our customers informs that process!
Check out expanded view of the amazing Wall of Carbon
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The Wall of Carbon and Aisles of Product |
| Buyers/Product Managers |
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Andy and Bruce have more than 40 years of experience in the cycling industry and know how important it is to have high-quality, dependable gear. They carefully select the best products from a variety of manufacturers -- the kind of cycling equipment they would use themselves.Researching and finding these products is a huge job, keeping them on the shelves is another. Our buying team works hard at maintaining a high fill rate to help keep you on the road and trail.
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Andy Ames and Bruce Hodgkins
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| Sales Staff |
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Our entire sales staff rides regularly. Some race, others just ride, but they all know our products and use our products.At Excel Sports, your salesperson will not just process your order. You will get a knowledgeable person and fellow cyclist who can give solid advice to help you find exactly what you are looking for. Questions about compatibility issues and nuances of the products we sell are no problem. Our sales staff will sweat the details to make sure you get a complete order the first time. This type of quality and detailed service helps separate us from our competitors.
If you have a question about a product, order or need some advise, call or email us.
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One of our sales staff processes an order.
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| Customer Service |
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Excel Sports believes that customer service encompasses every aspect of the sale process. Our goal is building relationships, not just making a sale. We believe that solid customer service continues long after the product is in your hands. Like our sales staff, our customer service staff all ride and know the product intimately, this helps guarantee expert service to our customers and a commitment to continual product education that can't be matched.If you have any concerns with an order, Excel Sports employs a full time, in-house customer service staff to help you with any problems or warranty issues for the products you purchase from us.
If you have a question or concern about a purchase from Excel Sports, just contact us. We are here to serve you!
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Customer Service rep helps a customer track a recent order.
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| Full Service Shop |
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Excel's talented staff of mechanics; with more than 70 years of combined experience, including work for the U.S. National Team, are here to ensure you receive problem-free bicycles, wheels and components. All pre-built factory wheels and custom wheels, frames, forks and complete bicycles are hand built and inspected by an experienced pair of hands before leaving our warehouse. That means each product will be ready to use as soon as you open the box.
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| Our Boulder Facility |
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Welcome to the Excel Sports Warehouse, Distribution Facility and Outlet Store, located in Boulder Colorado, at the foothills of the Rocky Mountains. Sales, Buying, Customer Service and Shipping are all done under one roof. Boulder offers the perfect environment to ride both Road and Mountain all year around...and while we are not servicing our customers, that's what we do! During your next trip to Colorado, be sure and stop in and visit our store.
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| Custom Wheel Production |
Excel Sports Full Service Shop a.k.a. "The Custom Wheel Factory" is responsible for the best built wheels in the business. We have a small staff of dedicated craftsman who take pride in their work. From lacing to the final tensioning and truing, each pair is built by one person and signed off when completed, similar to an artist and their canvas. Our wheel builders can build your wheels exactly the way you want them. You chose the lacing pattern, spoke count, rim and hub and they do the rest. Every custom wheel is guaranteed!
Check out a pair of our custom wheels being built and shipped.
For more information regarding custom wheels, please call or email our sales staff.
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| Advocacy |
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Excel Sports is an active member in the national, regional and local cycling community and are proud to work with the following organizations to help define the challenges and opportunities facing the sport of cycling.
Bikes Belong Coalition is a membership organization founded by bicycle industry leaders with the mission of putting more people on bikes more often. The coalition also works with political leaders and national advocacy groups to encourage development of additional projects and other ridership building initiatives.
Bikes Belong executive director Tim Blumenthal said, "Now, more than ever, bicycling offers what people want: good health, convenience, fun and freedom. By working together under the Bikes Belong banner, we have an unprecedented opportunity to shape a bright future for bicycling and all bicycling businesses."
Bicycle Colorado works for better bicycling. Our non-profit organization is a statewide coalition of individuals, organizations and bicycling-related businesses who have joined forces to promote and encourage bicycling, increase safety, improve conditions and provide a voice for cyclists in Colorado.
Bicycle Colorado works for wider shoulders on highways and more off-street paths. We support bicycle education efforts and represent bicycling interests in the state legislature. We work with local groups and land managers to keep trails open for mountain bikers
The Boulder Off-Road Alliance was founded in the spring of 1991 by a small group of biking enthusiasts to provide a service organization and a voice for mountain bikers in Boulder County. At the end of 1991 BOA had 38 members and had organized two trail projects. By the end of 2002 membership had grown to over 450 and BOA had sponsored 53 major trail projects involving more than 2,300 volunteers and contributing almost 10,000 hours of labor to Boulder trails.
Hundreds of volunteers have worked for more than a decade to create and maintain BOA. Without their efforts BOA could not exist.

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© 2010 Excel Sports Boulder
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