Hammer Nutrition claims that Heed offers 'steady, consistent energy' and a 'buffer to lactic acid' when used during exercise and it is true. This is accomplished through Heeds all-complex carbohydrate formula to obtain the ideal amount of calories you need to provide the consistent and longer lasting energy supply. This drink mix also provides a complete and easily assimilated electrolyte profile, not just salt and potassium which comprise the electrolyte "profile" of most other drinks. In addition, chromium polynicotinate is used for maintaining stable blood glucose levels and l-carnosine for buffering lactic acid. All in all a brilliant formula with a huge following of athletes.
If you are in the market for a new sports drink, you should try Hammer's Heed drink mix. It doesn't have the marketing punch that some other brands have, but is considered by many elite athletes as the only choice for an energy replacement drink.