Beyond these commonalities, though, the stories diverge. The restless inquisitiveness of Ernesto Colnago could not be more different from the methodical calm of Ugo De Rosa, for example, and yet these two iconic frame builders contributed immeasurably to the racing victories of the great Eddy Merckx. The passion for experimentation of Pinarello, the brazen creativity of Cinelli, the barrier-bursting hour machine of Moser - in search of racing victories, the volcanic inspiration of Italian artisans has repeatedly reshaped the dynamics of cycling.
Melding painstaking historical research with personal visits to each artist's workshop, author Guido P. Rubino has unearthed the stories, the methods, the dreams, and the personalities of these cycling firms, large and small, that have contributed so fundamentally to the glory of the sport. The legendary brands covered include: 3T, Alan, Ambrosio, Atala, Bianchi, Bottecchia, Campagnolo, Casati, Cinelli, Colnago, Columbus, Daccordi, Dedacciai, De Rosa, Ganna, Gios, Gipiemme, Guerciotti, Legnano, Masi, Miche, Milani, Modolo, Moser, Olmo, Olympia, Passoni, Pegoretti, Pinarello, Rossin, Scapin, Selle Italia, Selle Royal-Fi'zi:k, Selle San Marco, Somec, Tommasini, Torpado, Universal, Viner, Wilier, and Triestina.