Excel Sports opened its doors in 1988 with a vision to create a single resource where passionate cyclists can find all of the products they need to satisfy their cycling experience. Over the years, we have witnessed many changes in how consumers shop. The landscape of traditional mail order has shifted to the internet, but our concept of offering top quality service through hard-working and experienced staff, thoughtful purchasing and quick order fulfilment, still remains the bedrock of our organization. Our single location rests in the foothills of Boulder, Colorado and houses our sales staff, purchasing, customer service, shipping/receiving teams and Service Center. Having our entire business exist in one facility allows us to operate with perfect synergy to provide our customers with the best possible service.
The Online Experience
The concept of our e-commerce site is simple. We attempt to provide customers with the next best thing (or better) to actually being in direct contact with the product. Every product is provided with comprehensive copy and unique images which highlight details, nuance and salient features. The combination of rich copy and unique studio photography depicts the products in their true state and thus provides the ultimate resource for informed decisions. All of this is backed up with phone service, Live Chat and email service that are answered in a timely fashion.
Product pages are uncluttered and void of unnecessary distractions or attempts to achieve add-on sales. The products themselves are the stars of the show and we work hard to share their stories. All of the inventory and product that is displayed on our site is physically stocked in our building and available for immediate shipment. Except for items being unavailable or on back order from our vendors, the items viewed on our site reside on our shelves, ready and waiting to be boxed and shipped. Advanced buying tools and experience allows us to have a purchasing team that serves up a near-perfect fill rate of inventory. This permits us to ship packages quickly and with extreme accuracy. When you consider the quality and selection of in-stock inventory, and combine this with top web presentation and support, you can get a sense of our effort to transcend the standard e-commerce model to an IBD for the internet.
The Retail Experience
Our retail location is integrated into the front of our distribution center. Inside you will find all of the products we stock, all merchandized and displayed in a boutique setting. From the Assos Pro Shop and exotic bicycles, to display cases filled with the latest componentry, it’s all here to physically touch, admire and compare. Beyond the great product, our showroom has an informative staff with in-depth product and cycling knowledge who pride themselves on helpful and friendly service. We specialize in custom builds and bike fit in a dedicated fit room, using proven methods and procedures.
Full Service Shop
The hub of any bike shop is the service center, and it is no different at Excel Sports. Our full service shop is current on contemporary components and repair techniques, while relying on many years of practical experience to strive for perfection with every service. Advanced repair education includes vendor certification in Shimano Di2, SRAM eTap, Campagnolo EPS, FOX Racing Shox, RockShox forks, shocks and dropper posts, DT Swiss wheel building, Shimano S-Tech and SRAM STU. The art of custom wheel building has been an Excel staple since our inception and is practiced with dedication on a daily basis.
Beyond standard services, our shop helps ensure customers receive problem-free bicycles, wheels and components. All pre-built factory and custom wheels, frames, forks and complete bicycles are inspected by a technician's experienced pair of hands. Incorporating the Service Center into the ordering process helps realize the expectation that each product is ready to use as soon as you unpack the box.