Description
Skratch Clear Hydration Drink Mix is a sports drink that tastes like water (with a twist of citrus). Athletes kept asking founder Allen Lim for a sports drink with less flavor than the company's famed Sport Hydration Drink Mix. These athletes had flavor fatigue and were craving crisp, cold water on hot days. This sparked a new challenge for Skratch: to make a drink mix that tasted as light as water but still had the benefits of a high-performing sports drink. Allen hit the lab with a Clear vision to make water even better, while retaining its essence and adding just the right amount of electrolytes and the lightest amount of citrus flavor. So you might think, Clear Hydration Mix was born, but it wasn't quite that simple. Though many of the details are here, you can explore more of the process of developing Clear on the Skratch blog- which is the direct source of much that you will read here.
With a goal to create sports drink that tastes as close to water as possible while also giving athletes all of the carbohydrate and sodium they need to optimize their performance, several questions had to be asked and answered. The key formative component was evidence that, for a sweating athlete, there’s no situation where drinking plain water is better than drinking something with a little bit of carbohydrate and sodium. The carbohydrate helps to keep blood sugar up during activity and along with sodium helps to facilitate water transport across the small intestine. Replacing the sodium lost in sweat also helps to appropriately drive thirst so that the body can stay both hydrated and in electrolyte balance- in other words, something water alone can't do.
What drove the process of creating Clear Hydration Drink Mix the questions and needs of athletes. Per Allen Lim, the athletes he worked with just wanted variety. They wanted the option for something sweet as well as the option for something that wasn’t. They wanted plain water to wash down the salty and sweet portable foods they consumed, like rice cakes or energy chews. They wanted plain water because they were concerned about consuming too much simple sugar. They wanted plain water to reset. They wanted plain water because in the middle of a hard day, tasteless can taste great. But how could Skratch achieve this?... Read More
Features
- Sports hydration drink mix that is as close to clear water as possible while delivering exactly what you require during endurance exercise
- Subtle hint of infused flavor from real lemons or oranges you can experience a crisp, light tasting, refreshing way to get the electrolytes you need
- Just the right amount of electrolytes and the lightest amount of citrus flavor in a clear drink mix
- Need is based on evidence there is no situation where drinking plain water is better than drinking something with a little bit of carbohydrate and sodium
- Cluster Dextrin® is an extraordinarily heavy, complex, and soluble carbohydrate molecule that can mask electrolytes and other sugars by using small percentages
- Allowed for a sports drink that could be mixed to the same ratio of carbohydrate to electrolyte as Skratch's Sport Drink Mix, with the caveat that it also tasted like plain water
- Follow mixing instructions for best results: As a starting point, add a scoop of mix to an empty 12-16oz bottle, partially fill with water, shake well, and then add more water. If you’re a saltier sweater, add as much as you need without impacting the flavor.
- Key Nutritional information per 15 gram serving: 50 Calories, 270mg Sodium, 13g Total Carbs (4g Total Sugars, 4g Added Sugars), 31mg Calcium, 27mg Magnesium, 12mg Vitamin C
- Ingredients
- Hint of Lemon: Cluster Dextrin™ (Highly-Branched Cyclic Dextrin), Fructose, Sodium Citrate, Citric Acid, Magnesium Lactate, Calcium Citrate, Potassium Citrate, Lemon Oil, Lemon Juice, Ascorbic Acid
- Hint of Orange: Cluster Dextrin™ (Highly-Branched Cyclic Dextrin), Fructose, Sodium Citrate, Magnesium Lactate, Citric Acid, Calcium Citrate, Potassium Citrate, Cane Sugar, Orange Oil, Orange Juice, Ascorbic Acid
- Options: Hint of Orange, Hint of Lemon
- Sold as a resealable pouch w/ 16-servings of drink mix