The original Clif Bar was introduced in 1992 by Gary Erikson as an alternative to the Powerbar - the only available energy bar on the market at the time. In his words, and we agree, he produced a product that was "something better than a cookie that was more energy bar". With almost immediate success, the Clif Bar selection features many great flavors and is the go-to choice for many cyclists and athletes who choose to fuel themselves with a product that is a food, not a supplement.

Depending on the flavor you choose, you will find them packed with chunks of apricots, chocolate, almonds, peanuts and natural whole foods. Each bar has over 23 vitamins and minerals. The unique and natural blend of carbohydrates, protein and fiber in Clif Bars causes a steady increase in energy and gradual decline in blood sugar levels to avoid the sugar high and crash. Using only non-GMO soy protein means none of the soy protein has been genetically modified. Color coded wrappers make finding the flavor choices easy. With a strong commitment to wholesome products and the environment, Clif Bar uses packaging with non-toxic inks and recycled paper board with no shrink wrap.