The name Sidi is an anogram for the person who started this wonderful brand of handcrafted, high performance shoes and accessories.
Take thew first two letters from Dino Signori's name, then rotate them around and you get Sidi. Dino founded Sidi in 1960 and still resides as president today.
This helps explain the unwaivering vision and dedication that makes Sidi the top choice in cycling footwear for so many cyclists. All shoes are handcrafted in Maser, Italy
under one roof. What you end up with is old world craftsmanship meshed with modern construction and fabrics, all produced in SIdi's ultra maodern facility.
When looking for the world's best shoes, one no needs to look further than Italy.