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Road    Demo Wheels

Zipp 404 Carbon Clincher Front Wheel Demo

Make an appointment to demo this wheel in our Boulder, Colorado showroom 303-444-6737 M-F 9-6 Saturday 10-6, closed Sunday. Demo cost is 5% of retail price per day. Your card will be charged for the entire amount of the wheels to begin the demo and you are responsible for any damage. 100% of the demo fee can be put toward any wheel purchase.

The Zipp 404 Firecrest Carbon Clincher is getting rave reviews thanks to its Firecrest® rim shape that increases aerodynamics, stability in crosswinds, brake performance and strength all at the same time. Zipp's 404 has been their perennial best seller because it hits the sweet spot in terms of aerodynamic benefit of the 58mm section rim at a low weight.

By controlling airflow around the back half of the wheel with a wider, blunted edge, Zipp made the Firecrest 404 nine seconds faster than its predecessor over 40km at a moderate 10-degree wind angle. At higher wind angles, the improvements are even more dramatic in terms of both speed and stability. That's because Firecrest moves the center of pressure closer to the steering axis, so crosswinds exert lower side force on the wheel. A quick peek at Zipp's drag comparison chart confirms no other wheel cuts through crosswinds as effectively as the 404 Firecrest.

Other benefits of the new rim shape include better lateral stiffness for improved acceleration and a more solid feeling when cornering. The rim's composite structure is designed to absorb impacts by flexing slightly outward - which gives you a comfortable ride and long-term durability.

The Zipp 404 is built with Zipp's VCLC system, which uses a shock-absorbing material to reduce vibration by 10%. The VCLC system also helps your wheels stay glued to the pavement under all conditions. A Zipp 88 hub features a 17mm axle for high strength and super-round stainless steel cartridge bearing for low friction. New black rim decals are borderless, thinner and lighter.


  • 715 grams
  • Firecrest rim shape
  • 58mm deep rim section
  • Includes skewer, brake pads and valve extender
  • Zipp 88 hub with a 17mm axle for high strength
  • Dimples provide advanced boundary layer control
  • Visco-Elastic Constrained Layer Control for vibration control
  • 18 Sapim CX-Ray stainless steel ovalized spokes radially laced

The Zipp 404 Firecrest has a 250 pound rider weight limit and a 125psi tire pressure limit

Item #: 066940
Item is in stock