The original Clif Bar was introduced in 1992 by Gary Erikson as an alternative to the Powerbar - the only available energy bar on the market at the time. In his words and we agree - he produced a product that was "something better than a cookie that was more energy bar". With almost immediate success, the Clif Bar selection has grown to well over a dozen great flavors and is the go-to choice for many cyclists and athletes.
Depending on the flavor you choose, you will find them packed with chunks of apricots, chocolate, almonds, peanuts and natural whole foods. Each bar has over 23 vitamins and minerals. The unique and natural blend of carbohydrates, protein and fiber in Clif Bars causes a steady increase in energy and gradual decline in blood sugar levels to avoid the sugar high and crash. Using only non-GMO soy protein means none of the soy protein has been genetically modified. Color coated wrappers make finding the flavor choices easy. On a feel good note - Clif Bars use packages with non-toxic inks and recycled paper board with no shrink wrap.
Ingredients: Organic Brown Rice Syrup, ClifPror (Soy Rice Crisps [Soy Protein Isolate, Rice Flour, Barley Malt Extract], Organic Roasted Soybeans, Organic Soy Flour), Organic Rolled Oats, Soy White Chocolate (Organic Evaporated Cane Juice, Cocoa Butter, Soy Flour, Soy Lecithin, Natural Flavors), Organic Toasted Oats (Organic Oats, Organic Evaporated Cane Juice), Organic Evaporated Cane Juice, ClifCrunchr (Organic Oat Fiber, Inulin [Chicory Extract], Organic Milled Flaxseed, Organic Oat Bran, Psyllium), Macadamia Nuts, Organic Soy Butter, Organic Macadamia Nuts, Organic Date Paste, Natural Flavors, Sea Salt.