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Deda Handlebar Tape

Deda was the first company to come out with handlebar tape to rival the undisputed leader in the market, at the time - Cinelli cork. The semi-spongy synthetic foam offered a nice contrast to the firm cork and immediately gained a huge following. It is highly cost-effective, making seasonal changes less expensive than many other wraps that have to replaced just as often.The synthetic foam tape is offered in a spectrum of colors and with the "carbon" options a different texture as well.

We find the Deda tape to be the easiest product to wrap, with decent stretch and resilience to re-wraps if you leave a gap or misjudge an over-wrap, although it can tear if you are not careful and pull it too aggressively, especially around pronounced edges at the shifter body. Steady, consistent tension will allow you to complete a thinner, more compressed wrap, even on a true 46cm center to center handlebar. I you prefer more loft, with a softer feel then a 44cm bar may be the max size you can comfortably wrap. Of course, large wing sections and huge drops can impact the overall length.

Our decade-plus experience with Deda Handlebar Tape has shown the wrap to be much more durable than it would seem. It is true that if you get a cut, or pull it overly taut, you may be looking at replacement. Average riders who change cables and housing once a year will find that the tape holds up equally well. Bike racers or high mileage cyclists, who really should be changing these wear items more frequently will be thankful for the low cost and impressive vibration damping properties of Deda's tape.

In general, once the tape gets slick, with a solid sheen it is time to replace it. Until that point, the synthetic material offers good grip when sweaty, wet, or dry, with bare hands or padded gloves. In case you haven't quite caught on, we love this handlebar tape, and though there are many great options out there for personal preference, Deda Handlebar Tape remains a best seller and price is only a minor reason why.


  • Wicking synthetic foam material handlebar tape that wraps easily, is cost-effective
  • Adhesive backing is tacky for hold, and won't transfer as bar is wrapped
  • Easy to manage when wrapping; light, not too tacky, consistent, predictable stretch
  • Length is easily adequate for true 44cm bars at mild stretch, can accommodate 46cm or wing bars with slightly tighter, consistent stretch and 20-35% overlap
  • Deda faux-carbon bar plugs included, ideal fit in most aluminum and carbon bar ends
  • Carbon versions have diamond texture, offers more active grip, slightly less stretch
  • Embossed Deda logo
  • Select from wide range of solid colors, some with Carbon design
  • Made in Italy


Write Review

Average Rating:


Posted on 11/26/2012

Not a first time user of Deda tape, I've tried them all. I installed some carbon black a few months ago. I had to remove it a couple of times for maintenance reasons. Went back on like a champ, seems to stretch a little bit more with each new install. It came out looking as good as new. No sticky residue to deal with. A little on the thick side, but you can wrap it thin or thick. Only downside I can think of is it can be a tad bit slippery in the winter with certain long fingered gloves.Comes in an array of colors and the price is cheap. Another downer is it's so durable you might get tired of looking at it. Another biggie is the carbon black matches my Ritchey WCS C260 wet black stem (whoopi!)...

Pros Great feel, easy install, durable

Cons None I can think of


Posted on 2/27/2011 5:58:28 PM

I’ve ridden Cinelli cork for 20 years. Decided to try Deda for a change. I am hooked! This stuff wraps easily, has great grip and provides the right amount of cushioning. It also cleans up easily! If you are looking for a durable bar wrap give it a try, you won’t be sorry.


Posted on 11/16/2010 10:35:03 AM

I just wrapped some bars using Deda tape. It feels very similar to Cinelli Cork. I found it a little difficult to wrap as the stuff is so thick. I’m pleased with the outcome. For the price, you can’t beat it. I think bar tape might be the most overlooked component on your bike.


Posted on 7/7/2008 4:43:30 PM

Just did a bar wrap with Deda for the first time and was so impressed with how fast and easily it lays down that I did a google search to see if others had found the same thing - just great stuff to work with! Wrapping bars isn’t the hardest thing in the world, but it can be frustrating with some tapes I suppose and this stuff is simply fantastic!


Posted on 9/14/2007 3:13:08 PM

I have moved away from Cinelli tape after using Deda. It was easy to work with, is a bit shorter in a roll, but I like to wrap it tight and it works well. I have used it on road and cross bikes both and it has held up very well. I would suggest over any other brand of tape out there if you like thinner tape in vivid colors!


Posted on 7/13/2007 7:54:50 PM

This tape rocks. Cinelli gel stretched to oblivion, this tape does not. And, it’s not squishy at all. It’s light but dense. Super easy to wrap. It does have an adhesive back but if you’re careful, you can keep it intact for a re-wrap or two. Crazy thing was, I totally nailed it on my first try, both sides. A nice, thick, durable feeling tape. I’m sold for life.


Posted on 6/6/2007 5:33:54 AM

Very dissatisfied with tape. Had so much trouble trying to wrap bar, I reapplied old tape. Not a very flexible tape to wrap and would not lay flat against bar. Length of tape is also on the shorter length. Will not order Deda tape again.

We have found Deda Tape to be one of the easier tapes to wrap with - ed.


Posted on 4/19/2007 9:45:23 AM

Deda bar tape is the way to go! The white is fantastic as it is really bright and doesn’t have those nasty little specles that you find with other tapes. I have been running it, with great pleasure, for years. When it gets dirty, I just mist a damp cloth with some Simple Green and wipe it clean... It stays really tightly wrapped, doesn’t spit out the bar-end plugs, and has a nice comfy feel for those who are more tactilely oriented. It comes in great colors and you can’t beat the price... I wish everything in life could be as easy as Deda Bar Tape!!!


Posted on 1/30/2007 11:05:46 PM

Hands down, this is the best tape for the money. I got a dozen boxes of this stuff for Christmas and couldn’t be any happier! BUY THIS TAPE, it’s extremely easy to wrap and holds up after multiple re- wraps!


Posted on 5/2/2006 10:11:08 PM

Buy far the best tape you can buy for the money. Great feel.


Posted on 3/28/2006 12:39:59 PM

Been using it on my Derosa King for 3 years. It’s as good as the bike.


Posted on 3/14/2006 5:56:44 PM

My favorite tape by far. Easy to use and re-use. I’ve re-wrapped my bars 2-3 time with the same tape and it works like a charm. Nice tacky feel as well. The best tape out there!


Posted on 8/23/2005 11:42:56 AM

I agree with the other posters here. Deda tape is easier to work than Cinelli; cinelli can tend to rip when you are wrapping tightly. Deda tape is also reusable if you blow it the first time!


Posted on 5/31/2004 8:21:56 AM

I cannot say enough about Deda tape. As a mechanic, it is simply the best. It goes on well: no overly annoying fear of ripping. As a rider it is even better. Over 1600 miles on a road bike, and Deda tape shows only minimal signs of wear. It is comfortable, too. the cushy padding makes it great for those of us who cannot do the squishy gel stuff. It also excels in the rain. It soaks up a little water, but has a squeegee (sp?) effect. simply wipe the rain right off the bars. I recommend this to anyone who is willing to give the best bar tape a shot!

Matthew Mcclendon

Posted on 12/25/2003 2:39:32 PM

If you like a thicker bar tape, this is your huckleberry. The Deda stuff seems to be just a bit more durable than the Cinelli stuff. Easy to work with, and looks good once the job is done. Classy colors too, no gross confetti stuff....