Innovation
Cycling as both a sport and activity has been built around passion, expression, perseverance and a spirit of joy that comes with effort and achievement. No company demonstrates this better than Specialized. From top-level race bikes in every discipine, to great utility and commuter options, down through fantastic options for kids, the Morgan Hill, CA based company leads the way.
With a drive for excellence inspired by innovation, Specialized has earned a place at the top of the cycling world. Nameplates like Tarmac, Shiv, Venge, Roubaix and Diverge have powered pro cyclists and riders to the top of the road and allroad world. Add in some of the best informed and executed saddles, shoes, helmets, tires, and more and you can see why this full-range bike company leads and sets new benchmarks with every major product release.
View our Specialized collection
Tires
As the founder of Specialized, Mike Sinyard's first branded product was a touring tire, released in 1976. So tires have always been a passion and foundation of the company. From road to mountain, cyclocross to gravel, and just about every tire category made, Specialized has represented ride qualities and innovative tread options that have inspired riders from BMX tracks to the highest mountains of the Grand Tours. With impressive tread and tire construction knowledge, Specialized leads the way.
Road clincher, tubular and RapidAir/2Bliss options have all been ridden by top pro cyclists across disciplines with S-Works Turbo level products driving standards. Roubaix, Terra, and Armadillo models meet your allroad needs. From exceptionally supple old-school cotton casings, to the premium technology of GRIPTON® rubber compound and BlackBelt protection, Specialized delivers grip, protection and speed on pavement, gravel, cross courses and dirt, with options and reliable 2Bliss technology.
Shoes
The Specialized line of cycling shoes exemplify the company's scientific and real world Body Geometry experience, as well as expert carbon fiber and technical material knowledge. The result is a synergized shoe that delivers a wonderfully supportive fit, ideal power transfer, and an optimal cycling experience tested by pros at the highest levels. We carry all S-Works level shoes, with more road, mountain, and gravel options.
Proper shoe fit and function create the foundation of every cycling experience. Every shoe features Body Geometry principles. With the Varus Wedge, Longitudinal Arch and Metatarsal Button, the goals are simple: comfort, alignment, and support. These combine to create proper alignment of the ankle, knee and hip to reduce injury and help deliver more efficient power, while supporting the natural arch and metatarsal zone, reducing strain, preventing nerve impingement and reduced blood flow.
Saddles
If there is an equipment category Specialized is best known for, it is saddles. There may be no other bike part more challenging and controversial than saddle design. Every person who gets on a bike has different needs, requirements, and specific anatomy. From determining saddle width, to the effects of rider position, and reducing pressure, lab and real world Body Geometry testing and development has impacted and informed not only Specialized's offerings, but saddle designs across the industry.
You can easily compare the shapes of the Power, Romin and Phenom series to see the design, position and sizing philosophies. Learn about the optimally supportive comfort of the MIMIC equipped saddles developed for women, or the superior damping of Elaston padding options. Properly sized and fitted, all of these saddles lift and properly support your sitbones, reducing soft tissue pressure that can limit blood flow, cause numbness and pain. Width and price point options are here for every rider.
Helmets
Striking a balance between safety, comfort, performance, weight, and style Specialized offers some of the most popular helmets made today, straight out-leading in several categories. With their ANGi crash safety sensor, superior helmet construction properties, and the widespread use of MIPS liner technology, Specialized puts safety first, exceeding CPSC requirements to offer better protection. Fit and retention are too often undervalued in safety, but not by Specialized, and the adjustment and control systems are brilliantly conceived and executed; matched by impressive comfort.
Aerodynamics and cooling also factor into every helmet design, as managing heat and moisture is crucial rider to health and performance, and even more important on more shielded shell designs that improve aero efficiency. Innovative shapes and ports allow for effective internal channeling and exhaust on every helmet, even the S-Works TT. If you need to be out front, trust in the Evade, though others may choose to Prevail.
S-Works Dealer
- We offer the complete range of S-Works products
- 2021 S-Works Tarmac, Diverge, Roubaix and Aethos available
- Complete Body Geometry line of saddles, shoes and gloves
- MIPS and ANGi equipped road and TT helmets
- Shiv TT framesets in-stock
Authorized Sales and Service
- Factory authorized sales and service center
- Full-time customer service and sales support
- Top quality repair and service staff
- Experts on all things Specialized
- Specialized showroom located in Boulder, CO
